I'm Minas Kamel — a product leader with 15+ years in FinTech and ecommerce, and a hands-on engineering background. I help startups and product teams decide what to build, then actually ship it.
Product Consulting
Fifteen years building software. I've owned strategy and roadmaps for SaaS platforms in FinTech, ecommerce, home services and construction — and I've written production code for most of my career. That means I can run discovery with customers on Monday and pressure-test the architecture with your engineers on Tuesday.
Turn a vague ambition into a sequenced, defensible roadmap tied to business outcomes: ARR, adoption, retention. Includes stakeholder alignment so the plan actually survives contact with the org.
Customer interviews, market and competitor analysis, Jobs-to-Be-Done framing, and quantitative digging to find out whether the thing is worth building before you spend a quarter on it.
Cutting scope without cutting value. I define the smallest release that proves the bet, and set up prioritisation mechanisms that reduce bespoke one-off work in favour of scalable product.
Setting up the rhythm: discovery cadence, sprint planning, OKRs, intake for customer and sales requests, and clear boundaries between product, delivery and commercial teams.
Drop-in product leadership for teams without a PM, or cover during a hiring gap or a critical delivery phase. Part-time, ongoing, remote-friendly.
Because I've been the engineer. Realistic estimation, technical risk surfaced early, and specs your developers won't have to reverse-engineer. Especially useful for non-technical founders.
Selected Product Outcomes
70% → 90% customer retention
Restructured sprint planning to absorb support tickets, and introduced SLAs with priority tiers so reported issues actually got resolved. (SaaS platform for tradies and home services)
24% annualised growth
Championed the launch of a next-generation platform through discovery, scoping and GTM alignment.
20% → <0.1% email spam rate
Led a third-party integration that drastically cut invoice email bounce rates for an SMB invoicing platform.
Months → 2-week release cycles
Rebuilt the way product, design and engineering collaborated, and moved the team onto fortnightly sprints.
+10% platform usage
Led the launch of a new mobile app for a US-listed FinTech, improving discoverability of its receivables features.
Self-service analytics unlocked
Modernised a data platform onto Databricks SQL, removing the ad-hoc reporting bottleneck and improving data governance.
Product teams of 10–15
Led cross-functional product and engineering teams; previously ran a seven-engineer team on the ecommerce engine behind one of Europe's largest online retailers.
Results delivered in senior product roles across FinTech, ecommerce, home services and construction SaaS. Company details available on request.
Engineering Work
A team roster scheduling platform that lets managers plan, assign, and publish shifts with role-based assignments, availability tracking, and automated scheduling rules.
A social party game for the 18+ crowd that sparks hilarious conversation and debate by handing out snarky award prompts based on the holiday cards you've received and the people who sent them.
A mobile community platform that gives admins a single app to run their community — share announcements, plan events, manage groups, run polls, and host discussions.
A sales tax calculator for Puerto Rico's IVU (11.5%) and any custom tax rate. Features a full arithmetic calculator with discount support and an attractive, easy-to-use interface.
The official Arkansas Heart Hospital mobile app, putting prescription refills, doctor search, appointment booking, and symptom checking in patients' pockets.
A practice test app for the Australian Citizenship exam, packed with 200 questions across all official topics to help applicants prepare with confidence.
About
I lead product by getting close to customers and close to the data. Discovery interviews, Mixpanel and Amplitude, Productboard for intake, OKRs the team actually believes in. I'm at my best in ambiguity — clarifying MVP scope, unblocking stalled delivery, and shifting teams from reactive delivery to strategic outcomes.
I've shipped iOS (Swift, SwiftUI, Objective-C), Android, React Native and full-stack React/TypeScript products end to end. I still build. That's why my roadmaps are grounded in what's actually buildable, and why I can hand engineers a spec that doesn't need translating.
Fixed-scope engagements, product audits, or ongoing retainers. Async-first with weekly check-ins. Remote, flexible across time zones — based in Sydney, comfortable with AU, UK and US overlap.